The objective of this project was to create a social networking smartphone app that encouraged online friends to meet-up together in real world space, rather than the flimsy online acquaintanceship that passes for normal nowadays. This was done by incorporating facial recognition, an achievement system, and social-location features that would give people a reason to engage each other face to face.
A supporting video for the project was created, but rather than treat it as a simple, walkthrough video, I opted for a flashier (though less substantial) commercial video. Fast, punchy graphics are choreographed to an indie music track in a way that I felt best captured the essence of the app and its brand and would appeal best to the targeted youth market. Plus it was fun to make and, since it was my last school project, I figured it could be my last chance to do a silly, off-the-wall topic. Some of the major illustrations were based on sketches purchased off of shutterstock by an illustrator named lineartestpilot. His work is hilariously awesome.
One of seven different iPad app concepts that were designed by our senior design Branding Strategy class for the Columbus Dispatch. Although a Dispatch app already existed at the time, our objective was to create an updated concept that best carried across our vision of what the Dispatch app could be along with how it would increase the Dispatch’s market share with some chosen audience groups. Although the class was about Brand Strategy, with the iPad concept design it really took a turn towards user interface design, which was something of different field altogether, but it helped many of us in our senior thesis projects down the line.
Supplementary video to go along with infographic panels looking at digital piracy and its effects on the US music industry. This video ended up getting an Award of Merit from the Columbus Society of Communicating Arts CreativeBest 2010. I think that makes me a winner. My professor warned me against using any jolly rogers or pirate ships in the video because he felt that was too cliche. I know it was good advice, but I couldn’t help ignoring it and making this into a cliche cake.