Since 2011 I have worked with Abbott Nutrition in the position of Labeling Specialist. This role combines equal parts graphic design, packaging engineering, marketing, and regulatory to get packaging from concepts to store shelves. We are responsible for transforming creative designs (either our own or an external agency’s) into real world printed labels and packaging. Throughout my time with Abbott I’ve worked with various sub-brands such as EAS, Similac, Ensure, Glucerna, Pedialyte, and Pediasure, watching not only these brands grow and change, but also my own skills and interests.
The objective of this project was to create a social networking smartphone app that encouraged online friends to meet-up together in real world space, rather than the flimsy online acquaintanceship that passes for normal nowadays. This was done by incorporating facial recognition, an achievement system, and social-location features that would give people a reason to engage each other face to face.
A supporting video for the project was created, but rather than treat it as a simple, walkthrough video, I opted for a flashier (though less substantial) commercial video. Fast, punchy graphics are choreographed to an indie music track in a way that I felt best captured the essence of the app and its brand and would appeal best to the targeted youth market. Plus it was fun to make and, since it was my last school project, I figured it could be my last chance to do a silly, off-the-wall topic. Some of the major illustrations were based on sketches purchased off of shutterstock by an illustrator named lineartestpilot. His work is hilariously awesome.
For this project we were tasked with creating any kind of booklet imaginable about any subject we wanted. I opted for a tribute to the compact disc with a rounded booklet that took the form of a CD case. The case itself was custom-made and even included a zipper to close it up. Each spread in the booklet was a tribute to a different artist/song/genre that I found especially inspirational.
A series of 2 panels that explored the world of digital music piracy and their effects on the American Music Industry. Music industry spokespeople will claim that digital piracy is killing their business, rather it is the changing dynamics of the market and their own stubbornness that is their downfall. While mp3s, Napster, and other p2p services were ramping up, the music industry insisted on sticking with its outdated physical product model. That is, they tried sticking with their biggest money-maker, the compact disc. The rest of the world, meanwhile, had moved on to more convenient digital music and now have the choice of splitting their leisure money towards video games and newer video formats. In addition to looking at market forces, these panels also looked at the history and structure of early peer-to-peer networks.
As part of our studies at The Ohio State University, we studied the historical roots of typography and looked at various design movements of the 20th century. One project given us was a series of posters and a booklet done in the style of a few of these typographic styles, with the added caveat that they needed to work together and look like they were part of a family. These were some interesting projects that tested our abilities to dig deep down into the philosophy behind some of the 20th century’s greatest designers.
The goal of this project was to establish a visual identity for a company, whether real or imagined. I opted to have a bit of fun with it and came up with the idea of a super villain criminal agency in desperate need of an identity revamp. Their “brand” was compared against other groups such as Spectre from James Bond, COBRA from GI Joe, HYDRA from Marvel comics, and The Guild of Calamitous Intent from the Venture Bros. The logo is supposed to represent a cross between evil devil horns and a lightbulb, signifying bright (yet dark) ideas. I loved the inherent contradictions of juxtaposing light on dark concepts. There was also a great bit of fun had with creating stationery and three-dimensional concepts.
East Asian Studies Center
The Ohio State University
A series of gate-fold brochures were created for OSU’s Office of International Affairs, East Asian Studies Center. The goal was to give an updated profile of different Asian countries that are part of the Center’s mission. Too often people have a view of East Asia in their mind that is as far removed from reality as cowboys and indians are from modern America. Stereotypes of East Asia draw on imagery from hundreds of years ago and fail to acknowledge the great technological strides that have been made in that region.