Cliq social-location smartphone app
The Ohio State University
The objective of this project was to create a social networking smartphone app that encouraged online friends to meet-up together in real world space, rather than the flimsy online acquaintanceship that passes for normal nowadays. This was done by incorporating facial recognition, an achievement system, and social-location features that would give people a reason to engage each other face to face.
A supporting video for the project was created, but rather than treat it as a simple, walkthrough video, I opted for a flashier (though less substantial) commercial video. Fast, punchy graphics are choreographed to an indie music track in a way that I felt best captured the essence of the app and its brand and would appeal best to the targeted youth market. Plus it was fun to make and, since it was my last school project, I figured it could be my last chance to do a silly, off-the-wall topic. Some of the major illustrations were based on sketches purchased off of shutterstock by an illustrator named lineartestpilot. His work is hilariously awesome.