Columbus Dispatch iPad App

Peter Chan
The Ohio State University
Winter 2011

One of seven different iPad app concepts that were designed by our senior design Branding Strategy class for the Columbus Dispatch. Although a Dispatch app already existed at the time, our objective was to create an updated concept that best carried across our vision of what the Dispatch app could be along with how it would increase the Dispatch’s market share with some chosen audience groups. Although the class was about Brand Strategy, with the iPad concept design it really took a turn towards user interface design, which was something of different field altogether, but it helped many of us in our senior thesis projects down the line.

Dispatch iPad app - Loading screen

Dispatch iPad app - Headline

Dispatch iPad app - Stories

Dispatch iPad app - Portrait view

Columbus Dispatch app walkthrough